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Each collection interprets different elements from the iconic watches of the 1960s and 1970s.
Classic Inspiration
DANISH WATCH BRAND INSPIRED BY THE PAST
The latest collections from Borgvardt Ure mark an important step for me as a designer and for the brand as a whole. I have worked purposefully to create models that feel clear in their identity, work in everyday life, and build on the lines and materials I have worked with since the beginning.
Each collection draws inspiration from the iconic watches of the 1960s and 1970s—a period that shaped my own fascination with watches and remains a key source of inspiration in everything I create.
A Modern Classic
meet the 1970 SPort collection
Step back to the 1970s and experience an icon reinterpreted in a modern style.
The 1970 Sport was born out of my fascination with a time when steel sports watches changed the way we wore mechanical watches
With a robust 42mm 316L steel case, rubber strap and automatic movement (Seiko NH35), this watch is made for those who live an active life.
REVIEWS
“I got my 1970 Sport watch, and it's really nice. I'm honestly surprised you can get so much watch for your money: it feels solid, and its specs are pretty good—that's actually why I took a chance and bought the watch. Seiko caliber, sapphire crystal, 100m water resistance, etc., etc. It's really great.”
“Fantastic experience! I bought a watch for my husband as a wedding gift, and right from the start, you could tell that the owner was extremely attentive and detail-oriented throughout the entire process! I was a little unsure about which watch to get for my husband, but the owner provided expert guidance, which is a service you just don't get in the same way at larger companies!”
“I have been the happy owner of one of the unique Borgvardt watches for a couple of years now, and I am more than satisfied! The quality and design are top notch, and I highly recommend it. Since I travel a lot, it's cool to have a Danish “gadget” on my wrist that reminds me of home every day and expresses classic Scandinavian design.”
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